New York, NY (October 19, 2022) – The International Gemological Institute (IGI), the world’s largest independent gemological laboratory, announces a strategic partnership with GemFind Digital Solutions, a leading digital marketing firm for the jewelry industry.
As a strategic content sharing partner of GemFind Digital Solutions, IGI will provide gemological based educational content and offerings to retail jewelers for usage on their websites. IGI’s content will be delivered in the form of short format videos, text and infographics. The content can be incorporated on desktop and mobile applications of independent jewelry retailer web pages. Upon request, GemFind Digital Solutions clients can have embedded logos or other customized marketing featured on the IGI content.
“With today’s consumers seeking more information on the products they purchase, this partnership allows our retailers the ability to add world class educational content to support their customer needs,” states Alex Fetanat, Founder and the CEO of GemFind Digital Solutions. “Our retailer clients will easily gain access to IGI’s vast library of gemological educational content in order to enhance consumer facing web based applications.”
Avi Levy, President of IGI North America continues, “Generating consumer confidence and a deeper understanding of jewelry and gemstones through quality education is a core value at IGI. We are thrilled to partner with GemFind Digital Solutions to make educational resources designed for consumers more accessible for their wide network of jewelry retailers.”
The International Gemological Institute (IGI) has 20 laboratories and 14 education facilities in major diamond and jewelry centers around the world. For over 45 years, IGI has provided the fine jewelry community and consumers with a broad range of services including natural and laboratory grown diamond reports, colored stone grading and origin reports, as well as jewelry identification and appraisal reports. With the increase of lab grown diamonds in the marketplace, IGI screens millions of natural and lab grown diamonds in order for the industry and consumers to receive the product they expect. Regardless of location or marketplace, an authentic IGI Laboratory Report is the common language of trust and confidence in the gemological world.
About GemFind Digital Solutions
GemFind has been providing digital solutions to the jewelry industry since 1999 advancing hundreds of independent jewelers online presence and success with digital marketing. GemFind also connects retailers to their jewelry vendors through their proprietary state of the art technology JewelCloud™, allowing retailers to showcase their vendors’ product data and digital assets on their websites in real-time. From website consultation, design, and development, to managing complete digital marketing strategies for jewelers and jewelry brands, GemFind is the one digital agency for all digital needs in the jewelry industry. Developed web apps like RingBuilder™, DiamondLink™, Virtual TryOn™, StudBuilder™ and PendantBuilder™ have made GemFind a one-stop digital shop for jewelry retailers worldwide.
IGI North America – Director of Marketing
IGI – Public Relations
Jen Cullen Williams
GemFind Digital Solutions